# Upspire Labs

> Upspire Labs is a Northern California B2B design agency specializing in brand identity and web design for deep tech startups. Founded in 2001 as Studio 22, rebranded in 2024. Legal entity: Studio 22 Design, Inc. (dba Upspire Labs). Based in San Jose, CA. The agency serves Series A stage B2B companies in sectors including cybersecurity, biotech, developer tools, and hardware innovation — typically teams of 10–50 people who have raised between $3M and $20M.

Upspire Labs delivers brand identity and Webflow web design through fixed-scope, fixed-price sprint engagements. The sprint model compresses what traditional agencies deliver in 10–12 weeks into 2–8 week focused engagements. All web development is built on Webflow using Finsweet's Client-First framework. The agency concentrates its work in deep tech B2B, where translating complex or pre-product technology into a credible market presence is the primary challenge.

## Services

- [Brand Sprint](https://www.upspirelabs.com/brand-sprint): 2-week fixed engagement. Delivers logo, visual identity system, messaging foundation, and brand guidelines. Fixed price: $10,000.
- [Webflow Sprint](https://www.upspirelabs.com/webflow-sprint): 4–6 week fixed engagement. Delivers messaging refinement, a 5-page responsive Webflow website, CMS setup, component library, SEO foundation, and 30-day post-launch support. Fixed price: $25,000.
- [Brand + Webflow Package](https://www.upspirelabs.com/brand-webflow-package): 6–8 week combined engagement. Includes everything from both the Brand Sprint and Webflow Sprint delivered in a single integrated project. Fixed price: $30,000.

## Company Information

- [About](https://www.upspirelabs.com/about): Background on the agency, founding story, team, and working philosophy.
- [Case Studies](https://www.upspirelabs.com/case-studies): Portfolio of completed client work including Quokka.io, Atsign (NoPorts), Kascaid Bio, Mercedes-Benz R&D North America, BioSpex, Acario Innovation, and Pacific Optica.
- [Blog](https://www.upspirelabs.com/blog): Articles on B2B branding, web design, and marketing for startups and growth-stage companies.
- [Contact](https://www.upspirelabs.com/contact): Inquiry form and sprint briefing booking.
- [Terms & Conditions](https://www.upspirelabs.com/terms-conditions): Project agreement terms for all sprint engagements.

## Core Team

- Rocky Tilney — Founder & Creative Director
- Monica Tilney — Managing Director
- Darrell Williams — Brand Strategist & Copywriter
- Chris Grau — Lead Developer
- Zara Francis-Roban — Designer

## Optional

- [Clutch Reviews](https://clutch.co/profile/studio-22-design#reviews): Third-party verified client reviews from past engagements.