Creative Partners for the Modern Business

We’re Upspire Labs—a Northern California-based creative studio helping companies solve real problems through strategy, design, and technology. Whether you're launching something new or evolving what already exists, we help you move forward with clarity, consistency, and creativity.

Studio capabilities

At Upspire Labs, our capabilities go beyond just software tools and project deliverables. We’re a team of strategists, designers, and developers who bring creativity, critical thinking, and execution to every challenge. Whether you’re repositioning your brand, scaling into new markets, or expanding your internal team, we provide the expertise to help you move forward with confidence.

Refresh & reposition

Stay relevant, attract investors, and adapt to an evolving market with a refined brand and digital experience.

Brand audit & positioning
Brand strategy & personality
Creative platform development
Visual identity & design refresh
Website & app redesign

Scale up & expand

Amplify your presence, engage new audiences, and evolve your brand for long-term growth.

Brand identity development
Brand architecture & sub-brand systems
Illustration & iconography systems
Scalable design systems & guidelines

Fractional creative

Extend your internal team’s capabilities with expert creative and technical support.

Brand & marketing design support
Ongoing UI/UX design
Motion design & animation
Frontend & backend development
QA & website maintenance

Core team

At Upspire Labs, our team excels in illustration, design, development, and project management. We harness the power of no-code platforms like Webflow and WordPress, experiment and co-create with generative AI tools, and explore the latest tech to deliver impactful results.

Rocky Tilney

Founder & Creative Director

Chris Grau

Web Developer

Monica Tilney

Managing Director

Zara Francis-Roban

Graphic Designer

Our trusted partners

We believe in staying lean, nimble, and insanely good at what we do. When a project calls for something beyond our core, we turn to this trusted group of creative pros—people who help us scale smarter and deliver more for our clients.

See our partners

We believe in

Partnerships

Building lasting relationships and investing in your success.

Collaboration

Sharing knowledge, embracing diverse perspectives, and making the creative process enjoyable.

Adaptability

Staying relevant and adapting to an evolving market with refined brand and digital experiences.

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Let’s talk about what you’re building

Whether it’s a full project or a creative pinch-hit, we’d love to hear from you.

Get in touch ›