Web Design & Branding Trends

With over 20 years of experience under our belt, we’ve gained plenty of insights along the way. Learn how we approach web design, logo creation, AI augmentation, and strategy.

Webflow logo and text highlighting how Webflow Sprints assist growth-stage teams in launching websites quickly, emphasizing speed and efficiency in web design.
Insights
June 11, 2025

Webflow Sprints: Launch Your Site in 4 Weeks with Upspire Labs

Need a website in weeks, not months? Learn why Upspire Labs’ Webflow Sprints help growth-stage teams launch fast—plus when a sprint isn’t the best fit.
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Illustration of a young man with glasses sitting at a desk with a laptop, surrounded by plants, titled "The Human Advantage" from the 2025 Playbook Series, emphasizing human connection in digital strategy.
Insights
April 16, 2025

Authenticity and Quality Matter More Than Ever

Upspire Labs helps tech startups thrive. Prioritize authenticity and quality in your branding to stand out from AI-generated content
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Boxing gloves featuring Webflow and WordPress logos, symbolizing a competitive comparison between the two web design platforms.
Insights
February 27, 2025

WordPress vs. Webflow: Which Platform is Right for Your Organization?

Choosing between WordPress and Webflow? Our latest deep dive breaks down the pros and cons for startups, small businesses, and enterprises—helping you decide which platform best fits your needs.
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People-focused illustration for "People Over Logos," featuring diverse characters engaging with technology and each other, emphasizing human connections in branding, part of the 2025 Playbook Series.
Insights
February 13, 2025

People Over Logos: How Human Connections Drive Growth

Discover how brands like Patagonia, Dutch Bros, and LinkedIn prove that human connections—not just logos—build trust, loyalty, and long-term growth.
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Insights
February 1, 2025

AI is reshaping marketing, but success lies in thoughtful execution

AI tools are revolutionizing marketing by automating tasks and offering deep insights, but the real winners will be those who approach it with intentionality. In 2025, the focus will shift to how businesses critically implement AI—leveraging its capabilities to enhance human creativity and personalize campaigns while maintaining an authentic, human touch.
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2024 Vega Award Winner for Quokka's brand and website transformation by Upspire Labs, highlighting achievements in visual design, website redesign, and art direction.
News
November 27, 2024

Gold at Vega Digital Awards: Upspire Labs Quokka Website Redesign

Upspire Labs earned Gold at the Vega Digital Awards for our Quokka website redesign! This recognition highlights our close collaboration with Quokka’s marketing team to create an intuitive, visually engaging site that elevates their brand. Read more about the project and our award-winning work.
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Studio 22 Design rebranding to Upspire Labs, showcasing new logo and emphasis on innovation in digital design and marketing.
News
August 19, 2024

Rebranding from Studio 22 Design to Upspire Labs: Embracing Innovation

Studio 22 Design is now Upspire Labs, embracing innovation and collaboration to push the boundaries of creativity and technology while staying true to our core values.
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Man interacting with a computer in a Tesla showroom, featuring a prominent Tesla logo on the wall and a sleek vehicle display in the background.
Insights
August 17, 2024

Why Good Design is No Longer Optional

Explore how design thinking has evolved from a bonus to a necessity in today’s competitive market. Learn why good design sells and how it impacts every touchpoint in the customer journey.
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Colorful retro-style digital artwork featuring vintage cars against vibrant sunset backgrounds with palm trees, emphasizing a nostalgic and creative aesthetic.
Insights
March 28, 2023

How creative agencies, like Upspire Labs, are leveraging generative AI in their workflow

At Upspire Labs, we're exploring AI’s potential in creative processes, from research to design, leveraging it as a powerful tool to enhance our work and client outcomes.
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Laptop displaying Spotify's Rock playlist alongside colorful abstract art, emphasizing creativity and digital design in a modern workspace.
Insights
February 21, 2023

Boost Marketing Output with Upspire Labs’ Creative Retainers

Discover how creative retainers can save costs and enhance marketing efforts by leveraging the expertise of an outsourced creative team. Learn the benefits of a strategic partnership.
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Neon handshake sign symbolizing collaboration and partnership in creative design at Upspire Labs.
Insights
July 21, 2022

Why Client Collaboration Drives Success at Upspire Labs

Discover how Upspire Labs, a Silicon Valley-based digital agency, leverages client collaboration to deliver impactful branding, design, and marketing solutions. Read our reviews on Clutch.
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Yellow smiley face ball representing positivity and creativity in design and marketing at Upspire Labs.
Insights
April 30, 2021

Yes, Yes, a Thousand Times Yes: Designing to Engage

Learn how and why you should differentiate between awareness and engagement.
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