Redesigning LGTC Group's Brand and Website to Improve Engagement
Upspire Labs transformed LGTC Group’s brand and website with a modern, calming design to engage a diverse mental healthcare audience.
Brand Overhaul
LGTC Group, a leader in mental health services, sought a brand identity that resonated with their diverse audience—from adolescents to adults—and conveyed a sense of calm, trust, and modernity. Upspire Labs approached this with a comprehensive brand overhaul designed to shed the industry’s often outdated perception and bring a fresh, inviting aesthetic to LGTC’s digital presence.
Our team created a color palette that balances a calming atmosphere with a contemporary touch. This approach offers a visual identity that is soothing yet modern, supporting LGTC Group’s mission to make mental health services accessible and welcoming. The new brand assets, including an updated logo, cohesive typography, and thoughtfully selected colors, present LGTC as a forward-thinking, compassionate organization that stays in step with modern brand design standards.
Website Redesign and Build
Building upon LGTC Group’s refreshed brand identity, we turned our attention to a complete website redesign. The goal was to create a streamlined, user-friendly platform that makes it easy for visitors to access information and connect with LGTC’s services. With a broad audience in mind, we prioritized intuitive navigation and accessibility to ensure a seamless experience for users of all ages and backgrounds.
Key elements of the website redesign included:
- Service Information: Clear, accessible descriptions of LGTC’s mental health services, allowing visitors to quickly identify the support options available.
- Clinician Profiles: Profiles showcasing the expertise and compassion of LGTC’s team, helping clients make informed choices about their care providers.
- Resource Hub: A dedicated hub filled with mental wellness resources, articles, and guides to support LGTC’s mission of accessible mental health.
The new website aligns with LGTC Group’s mission by providing a welcoming, professional digital environment. Each design element serves to reinforce the brand’s commitment to mental wellness, while the improved structure and flow make it easy for clients to navigate and access services.
Next Steps
With the new brand and website live, Upspire Labs looks forward to continuing our partnership with LGTC Group, supporting their growth and the expansion of their services. We remain dedicated to enhancing LGTC’s digital presence as they work to provide high-quality mental healthcare to a diverse range of clients.
