Why we built the Brand Sprint

Early-stage teams need a professional brand identity fast—not a six-month agency odyssey. The Brand Sprint compresses research, strategy, design, and documentation into two focused weeks so you can pitch investors, launch products, or enter enterprise sales conversations without delay.

Everything you need to launch

Messaging

Logo System

Color  & Type

Style Guide

Brand Kit

Who it's for

Seed/Series A

Companies launching or rebranding who need a complete visual identity fast. You're raising a round, building pilots, entering sales, or pivoting—and your current brand doesn't match your ambition.

Pivots

Teams with major milestones—funding announcements, demo day, partnership launches—who need a fresh identity that reflects where they're going, not where they've been.

New Ventures

Established organizations testing new initiatives that need distinct visual identity to differentiate in market.

Kickoff to launch in 10 days

Week 1

Day 1

Workshop
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(60-90 min, Google Meet) Positioning canvas + brand personality map. We align on audience, goals, and competitive landscape.

Day 2-3

Research & Concepting
Competitive gap scan and moodboard exploration. We identify visual directions that differentiate you in your market.

Day 4-5

Design Sprint
Primary logo, alternate mark, color palette, and typography system. We design complete identity options for your review.

Week 2

Day 6

Feedback Huddle
(Live walkthrough) We present 3-4 logo concepts. You provide feedback, we discuss direction, and you select the route forward.

Day 7

Refinements
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We incorporate your feedback and refine the chosen direction.

Day 8-9

Asset Development
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Final review, social avatars, favicon, and simple icon set. Everything you need to launch.

Day 10

Delivery
5-page Brand Guide (PDF & Figma) + complete file kit (SVG, PNG @1×, 2×, 4×)

Brand Sprint fees
$10,000
Fixed price, 10 working days
Book a Discovery Call
Includes
Complete brand guide and file kit, up to 2 revision rounds
Payment
50% deposit to lock the start date; balance on final delivery
Process
Google Meet; async feedback via Asana or Slack
Team
Maximum of 3 core decision-makers per sprint to maintain pace
Extra scope
Additional rounds or major scope changes billed at $175/hr

Brand Sprint FAQs

How many revision rounds are included in a Brand Sprint?

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Two rounds, included in the $10,000 fixed price. Additional rounds or major scope changes are billed at $175/hr.

What file formats do we receive?

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A file kit with logos in SVG and PNG (1x, 2x, 4x), plus the 5-page brand guide as a PDF and in Figma. The guide covers usage, color codes, and type hierarchy.

What do we need to provide before Day 1?

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Any existing research, competitor references you admire or dislike, and a quick questionnaire on target audience and tone. No polished brief is required—the kickoff workshop captures everything else.

How do we know a Brand Sprint is right for us?

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If you need a launch-ready identity in two weeks or less, because of funding, a pivot, or an upcoming campaign, a sprint delivers speed with senior-level quality. If your timeline is flexible and you need a larger scope, like extensive collateral, a longer engagement may fit better.