Empowering IQT’s Mission Through Innovative Design
IQT teamed up with Upspire Labs to simplify their messaging and online presence. This case study covers the creative and strategic efforts that took IQT to new heights.
Project Details
Our partnership with IQT began in 2015 with the redesign of their primary organizational website. Over the years, our collaboration has expanded to include a variety of website projects, notably supporting their “labs” initiatives. This has involved creating stand-alone microsites and providing ongoing website maintenance and enhancements.
Fresh New Website
A recent milestone in our collaboration with the IQT labs team was the comprehensive redesign and development of their principal website. The challenge was to revolutionize content discovery, given the site’s extensive collection of technical articles and whitepapers. Our innovative solution was to infuse visual design elements into the layout, providing visitors with a more engaging and seamless content experience.
Built entirely in Webflow, the new site offers powerful CMS and editing tools for complete client management.
Smarter Information Architecture & Visual Design
We developed a new information architecture for a comprehensive knowledge hub, featuring a variety of content types such as news, research & analysis, blog posts, podcast episodes, events pages, company, leadership, careers, and legal and compliance pages. Additionally, we included a full interactive portfolio of companies.
Interactive and dynamic components included use case illustrations, an interactive investment map, and an interactive timeline. Imagery encompassed visualizations, infographics, branded iconography, and bespoke illustrations. We also created an engaging video compilation using clips from portfolio companies.
I’ve worked with Rocky and [the Upspire Labs] team for over eight years across several website projects, and they continue to exceed expectations. They’re creative, strategic, and incredibly responsive—making the entire process seamless from start to finish. Our most recent website has received a lot of positive feedback and has driven a 50% increase in traffic. It’s always a pleasure collaborating with them, and I can’t recommend them highly enough.
- Christyn Zehnder, VP, Marketing & Creative, IQT
The Results
The collaboration between Upspire Labs and IQT resulted in a user-centric website that successfully simplified complex messaging and enhanced content discoverability. The newly designed site not only aligns with IQT’s strategic objectives but also significantly improved user engagement, making it easier for stakeholders to access vital information.
