Brand and Web Strategy for Early-Stage Founders

Most of what's out there was written for companies that already have traction. This series is for the ones still figuring it out.

Founders Series

February 23, 2026

Founders Series: What Slack, Twitter, and Instagram Teach Us About Building a Brand That Survives a Pivot

The real lesson inside the Slack, Twitter, and Instagram pivot stories isn't about agility. It's about how you think about brand before you build anything else.

Founders Series

September 3, 2025

Founders Series: How do I know if my startup is ready for branding?

Is it time to brand or rebrand? Five signs that show your startup is ready to make the leap.

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