Lab Notes

Design skills alone don't cut it anymore. Every project now comes with a technical problem that didn't exist a few years ago — a migration, a system, a workflow nobody's written a guide for yet. Lab Notes is where we document how we actually solve those problems: the build, the first attempt that didn't work, and the fix that did.

September 1, 2026

Lab Notes: How we moved 130 files off a legacy WordPress site without losing our minds

What should have been a simple file migration became a series of technical hurdles. In this Lab Note, we dive into the scripts we built to move 130 legacy PDFs.

August 28, 2026

Lab Notes: Why We Built Our Own Client-First Framework

Why we moved off standard Client-First to build our own locked-down Webflow system, and what broke along the way.

February 3, 2026

How We Actually Use Generative AI for Client Imagery (And When We Don't)

A look inside our generative AI workflow for visual assets—when it makes sense, when it doesn't, and why the process matters more than the tools.

October 8, 2025

Migrating from WordPress to Webflow: A Practical Guide

Migrate from WordPress to Webflow the right way—minimizing disruption, maintaining search visibility, and building a website that scales with your business.

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